Men’s cosmetics

A man like the depilation of the beard etc. these days came to take care with the personal appearance.
A lot of men’s commodities come to be sold also to the person who had used wife’s cosmetics instead of the after-shave lotion up to now and choices have increased.
The market scale of men’s cosmetics in fiscal year 2008 is 20.5 billion yen, and this amount increases during stagnation of the commodity of a lot of enterprises due to the cyclical recession and is paid to attention.
[**otoko] ([otomen]) became a boom in 2009.
The number of such men the man that the dish and sewing, etc. do not lack the maintenance of the skin well it, and having increased have increased sales of men’s cosmetics.
Rohto Pharmaceutical Co., Ltd. is selling cosmetics brand OXY ([okishi]?) for young men.
It is a brand familiar in Mr. Tanaka and CM who is the member of KAT-TUN to which red Mr. Nishi is performing.
The face caring body caring and the UV caring hair care commodity are sold.
Man cosmetics brand UL-OS since it is in one’s forties ([uruosu]) is being sold by Otsuka Pharmaceutical.
It is a commodity with the purpose to regain a healthy healthy skin the decline of the skin by aging is suppressed.
Enriching the skin is kept, dryness is prevented, and it aims at the bare skin without the rough dry skin softly.
Thus, the man became an age that used cosmetics during a wide age.
It will be expected that the market scale of men’s cosmetics will expand in the future.
The number of men who take care with the personal appearances of the laser depilation of the beard and the use of cosmetics, etc. increases, and the market in Japan continues the change corresponding to it.